Lewis Schiff recently had the chance to sit down with Rick Rome, owner of Wash Club, the dynamic laundry services company in New York City that uses apps, geolocation, and sophisticated technology to provide easy laundry pickup and delivery services to busy New Yorkers throughout Manhattan and Brooklyn.
Rick shared with Lewis Schiff a few of the strategies that helped him to grow Wash Club’s incredible success which could b of helo to entrepreneurs
1. Dominate your niche.
Rick’s refinement of the delivery concept was based on his experiences with other services as well as his understanding of the people he aimed to serve. “At the end of the day, it’s about convenience,” Rick says. “In New York, we want everything yesterday. We want convenience in service – people will happily pay for service as long as it is convenient.” Wash Club provides very flexible pickup and delivery windows, making it convenient for a broad range of people, unlike the standard eight-hour delivery windows offered by many other companies. Features like email notifications and driver tracking technology help customers stay on top of their service and narrow down delivery windows even further. Wash Club now offers windows of two hours and often manages to whittle them down even smaller – a truly impressive feat given the logistical challenges of NYC traffic, as anyone living in the city knows. “The last mile is the biggest challenge in logistics,” Rick observes. “How do you get from the factory to the end user? Hence, Amazon writing the book about drones and what they can do. By being able to get that last mile effort under your belt, you’re a major player.” How did Rick manage to tackle that last mile? By reaching a critical mass of users, Wash Club has been able to expand its business – more orders equals more trucks, which leads to even faster and more convenient service, which leads to even more customers.
2. Leverage your assets.
It may seem as though Wash Club’s high level of service would translate to higher pricing for customers, but their pricing is actually around the middle of the pack when it comes to their industry. Why is that? For one thing, as an online business, they don’t have to deal with maintaining expensive retail storefronts. But another major part of their business is that Wash Club also offers its software-as-a-service to other laundry and dry-cleaning businesses elsewhere around the country – they’re now in 10 states and are close to international expansion.
SOURCE: ENTREPRENEUR
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