1. Ask for it
How do you land a promotion in adland? The very first thing you need to do is ask. It might sound simple, but so many people overlook the importance of clear and straightforward communication. It’s about voicing what you want and your ambitions (we’re sometimes so busy working that we forget to share what’s on our minds with our managers, and when we do it’s often not soon enough).
Take the time to stop, pause and reflect on where you see yourself. Imagine the year ahead, set some goals and talk it through. Doing that means you’re creating and controlling your own future – and most likely building your confidence with it.
2. Find a mentor
Next up: mentorship. Whether this is formal or informal, always try to watch and learn from those around you. Gravitate towards the colleagues you respect and admire. It’s amazing how many different work habits you can pick up that boost your professional skillset. When all’s said and done, respect in the workplace is as much about attitude as it is about the work you deliver.
Ultimately, gaining a promotion isn’t anything to do with a tick list – it’s about more than just matching a generic job description. In the marketing industry, you need to have gravitas in a room full of clients, step up to lead when you’re not necessarily the appointed leader, and stay calm when the storm hits. The best way to be seen as ready for promotion is to behave as if you were already in that role, and show that you have what it takes. A good mentor will help you develop the confidence you need to step out of your comfort zone.
3. Be brave
Don’t be scared to challenge the norm. Push new boundaries. And most certainly don’t be afraid to fail. Innovation is very much at the heart of our agency here atR/GA and we encourage everyone to work innovatively and collaboratively in all aspect of their jobs. We’re now living and working in the connected age and with it, there are more challenges and opportunities for what’s possible.
So in your day-to-day role, always consider where you can really make an impact for your team or client by taking risks (within reason of course) and trying ideas that might seem unreachable. This goes for anyone, whether you’re working in the content, strategy, HR, creative, marketing or tech team. We encourage all our staff to be bold in their work.
Source: Telegraph
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