Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead in the water before u think f making a launch. Check out the answers seven entrepreneurs gave regarding branding techniques for start up:
Don’t Put the Cart Before the Horse
Many companies put the cart before the horse and focus on tactics before strategy. Really understand your value proposition and ensure everything you do connects back to that core. Also, ensure the tactics are high-value and look professional. Startups often scrimp on marketing elements and it is much better to do less and spend more to make a good first impression.
– Suzanna Smith of Social Impact Architects
Take Care of Your Customers
The least expensive way to get the word out about your brand is by focusing on your customer’s experience. It seems simple, but you’d be surprised at how many companies don’t put customers first. When customers feel well-taken care of, they tell others about your company. Customer testimonials and referrals that are genuine get way more attention than anything else.
– Vanessa Norberg of Metal Mafia
Use Facebook Remarketing and Interest Targeting
Facebook ads allows small businesses to reach new interest-based audiences at more manageable prices than Google AdWords. Well-executed Facebook ad campaigns can have CPCs that are significantly lower with higher conversion rates. If the KPI is branding, then Facebook can expose your business to a large number of people, and when you combine with remarketing, you can gain instant visibility.
– Marcela De Vivo of Gryffin
Be Consistent
If you’re going to brand a certain way, whether it’s fonts, colors or typography, stay consistent throughout all branding efforts — and stick with it.
– Michael Mogill of Crisp Video Group
SOURCE: TECHCO
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