Four Misconceptions About Entrepreneurship
Entrepreneurship is not about:
You: Building a startup is a trendy thing to do these days. Entrepreneurs appear on covers of magazines, get featured on reality shows, appear on advertisements. While a startup will not exist without the entrepreneur starting it, the last thing entrepreneurship is about is the entrepreneur himself.
Once the startup gets going, everything the entrepreneur does is about propelling the business forward. You as the entrepreneur often come last in the pecking order of importance. You are responsible not only for taking the spotlight in media interviews, but also for taking the trash out in the office, filling in for an employee that quit suddenly, or dealing with difficult customers.
The fancy office/free beers: When asked about what entrepreneurship looks like, often times people may say, “Ping pong tables! Free beers every Friday! Dog friendly workplace!” Today, with the proliferation of co-working spaces, entrepreneurship feels more like a fantasy land that adults go to to play. These fancy office spaces largely come from the need for creative solutions that entrepreneurship requires and often times long hours that are required from building something important. In the early days of running a company, entrepreneurs work excruciatingly long hours to get something started.
What Entrepreneurship Is Really About:
Making something people want: Paul Graham, founder of YCombinator, says it best – make something people want. In the early stage of entrepreneurship, it’s about finding the product market fit.
The people: Beyond the product, the most important thing that takes a startup beyond a one-man idea is the team. Entrepreneurship is about recognizing your own blind spots, and actively seeking people who do things better than you do.
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SOURCE: FORBES
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