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| Image credit: sales force |
According to ENTREPRENEUR, One of the biggest indicators of entrepreneurial validity is the launch of a website. A website is an important milestone for charting your startup plan. Let's take a look at some areas that can help boost your entrepreneurial website
1. Focus on the important features
When you develop a website for your business, you want it to look at its very best. According to ENTREPRENEUR," You have a bold vision for the future of your brand that you’re passionate and excited about, and you want your website to reflect that vision"
As your website develops, you are eager to add more and more features to it, so as to attract people and traffic. However, it’s in your best interest to focus on the most important features that best describes what your website is all about. Do not rush it.
As your website develops, you are eager to add more and more features to it, so as to attract people and traffic. However, it’s in your best interest to focus on the most important features that best describes what your website is all about. Do not rush it.
2. Choice of Website design
Your choice of design plays a big role in determining what your website is all about.. How easy is it to navigate through your website? How well arranged is it? Does it portray a look that diverts the aim of your website to another, thereby giving a different impression to visitors? For example, do you give a design of a sport website but your intent is a business design? How about the name of your website? How professional does it sound?
Let me borrow some words from "entrepreneur". It says "If you’re working with a template site and trying to build cheaply, your options are going to be limited. However, It's highly recommended to seek for the service of a professional designer to assist you, as finding a design that stands out and suits your brand is essential, if you want people to eventually convert.
3. Search engine optimization
Search engine optimization (SEO) is one of the most important online marketing strategies of the modern era. It’s relatively inexpensive, and results in permanent increases in your online brand equity, and your website’s visibilit. SEO requires ongoing on-site content marketing and off-site content and link building.
5. Calls-to-action (ENTREPRENEUR)
The calls-to-action throughout your site will be responsible for converting your incoming visitors into full-fledged customers. These can take the form of short, word-based callouts at the end of your blog posts, buttons driving people to purchase individual items or a form field on a contact page that your users need to fill out.
There are many different paths to conversion, but no matter what types you choose, you’ll need to make sure they're plentiful, visible and paired a solid offer. There are plenty of best practices for CTAs to follow, but it’s still hard to put all the pieces together.
6. Hosting
Though it may not seem like a major decision at the time, your choice in hosting provider can have a massive impact on the eventual functionality of your site. For starters, your choice can affect the cost and functional limitations of your site; beyond that, a good hosting provider can guarantee higher up-times and better support if something goes wrong.
7. Attracting initial momentum
Finally, remember that launching is the end of one process, but the beginning of a new one. Once you've launched, you’ll need to build initial momentum, in the form of traffic to your site. This, by necessity, likely includes content marketing and other online marketing or advertising strategies.If you’re able to proactively identify these potential hurdles when you launch a website, you'll be to handle them more effectively. There’s no way to objectively make these steps easier, but you can improve your chances of success simply by preparing and doing more research.
Source: ENTREPRENEUR, ENSABB
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