Wednesday, 27 December 2017

My turning point as a marketer.

Great lesson, funny story line!

It was the year 2009 , brown skin, high cheek bones !

I remember this day , I was at podium block, state secretariat marketing stuff for mom!

I really didn't know anyone or who to go to, I just walked into the complex , noticed some bankers who had also come marketing gathered at where I now know as podium block , well I just followed them and as they entered into one office , I knocked at the next, it happened to be the office of the adviser to the governor on  certain (I won't mention this here) affairs.

I entered and as I walked towards the secretary who was male, I flashed my signature smile, introduced myself as simply Amalia and I was here to see oga, he smiled back , I was ready , white blouse on a wine colored high waist skirt, heels and bag to match, makeup on checkπŸ‘Œ

He asked if it was official or personal? I responded personal and he should just tell Oga Amalia (still standing and holding fast to my small travel bag πŸ’Ό with goods to sell and wondering what on earth was giving me such morale 😳)

He beckoned on me  to sit down , I did sit with two other men who were there before me, then one beautiful tall aunty so, walked in , ignoring those seated , waved to the secretary and asked if oga was around, at this moment I knew I found my golden moment,I started titling  my head from place to place just so I can catch her eyes as she cracked jokes and laughed with the secretary, she finally looked my way, I smiled making sure all comers of my 32 showed and greeted in the most girlish voice " good morning aunty 😁"

She responded " good morning fine girl, how are you?"

Without wasting time I quickly said " Aunty I have something for sale you will like" ( still in my girlish voice and brandishing my smile)

By then I could see the secretary from the corner of my eyes raise his head in surprise with mouth full open, πŸ˜‚ .

Aunty said really? Follow me then , and I just stood up making sure I avoided looking at uncle secretary and we went into oga's office, aunty introduced me as her friend and she brought things for oga to buy for her and himself , aunty was a pro, she being a zenith bank marketer , omo, I literally poured out my bag and as I introduced each item, aunty told oga which is best for him and which she had already chosen( they  were alternative supplements)

Aunty even chose the breast pump and as I was wondering what she needed it for , (because she is blessed by the beautiful hands of momma nature, padded front and back) Oga asked her same question in my head, she began giving theory of how every woman needs good flow of blood and only God knows what she was saying πŸ˜‚

TO CUT THE LONG EPISTLE SHORT!

I sold a whopping 150k worth of goods in that office that morning, I got half cash and half in postdated Cheque.

Mom couldn't believe it when I was dropped off home by a hilux with soldiers (based on aunty orders) and when I gave her 75k in cash and cheque and still returned her breast pump as aunty didn't need it!

THIS DAY WAS A TURNING POINT FOR ME IN MARKETING!

I learnt these things;
1) Dress the way you want to addressed.
2) Just take a step, success may just be waiting for you at the door.
3) WOMEN ARE POWERFUL.
4) I also recognised the  power in my smile😁

Lastly I learnt that I can SELL A STONE TO ANYONE, it's not always about the product , it's about your selling style, your approach and your convincing power!

Amalia Substance

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